Vol. 1, Issue 3 (2013)
Export potentiality of glory lily and senna
Author(s): Dr. R Muthukumar
Abstract: India is said to be the home to 8,000 species out of 21,000 species used for medicinal purpose in the world. Around 800 species are used by industries and out of which 25.00 per cent are cultivated (NBPGR, 1996), This rich bio-diversity together with diverse agro-climatic conditions provides unlimited opportunities for India to cultivate a variety of medicinal plants demanded by the market. The demand for medicinal plants in India - to meet both domestic and export market - comprising 162 species, is expected to increase at about 15.00-16.00 per cent between 2002 and 2005 (CRPA, 2001). The current gap between demand and supply is estimated to be 40,000 to 2,00,000 tonnes, which is expected to rise to 1.52.000 to 4,00,000 tons by 2005 (Planning Commission, 2000 and CRPA, 2001). This indicates that we have not capitalized the market, neglecting the export of medicinal plant, especially finished and the processed crude drugs exports. This gap, together with the opening of international market for trade and commerce under WTO regime, provides opportunities for India to become a global leader in marketing of medicinal plants. Hence, the study entitled “A study on knowledge, adoption and marketing behaviour of medicinal plant growers” was taken up to analyse three major dimensions viz., knowledge, adoption and marketing behaviour of glory lily and Senna cultivating farmers The study was taken up in Dindigul for glory lily and Tuticorin district for Senna of Tamil Nadu. A sample size of 200 medicinal plant cultivators belonging to two different medicinal plants viz., glory lily and Senna was selected by using random sampling technique. Based on the results, it was explicit to infer that half of the respondents had (50.00 per cent) medium level of export potentiality, which was followed by low level (36.00 per cent) of export potentiality and 14.00 per cent of the respondents had who high level of export potentiality and more than half of the respondents had (54.00 per cent) medium level of export potentiality followed by low level (26.00 per cent) and high (20.00 per cent) levels of export potentiality. They had adequate knowledge on marketing and exporting their products.